• We take a strategic approach always.

  • We have over 30+ years of experience.

  • We make working with us actually enjoyable.

  • We’re quirky in all the best ways.  

Who We Are

Why We Do What We Do

Mission: help brands show up with clarity, creativity and confidence that leads to results.

Vision: raise the bar for marketing content so it works harder and smarter for brands.

Meet Our Founder

Keri Tasker has spent over 19 years helping brands turn attention into action. across Canada, the U.S. and Europe. She’s a strategist with a creative brain: part consumer-behaviour nerd, part story-first content maker, always obsessed with quality.

She started at award-winning DDB Toronto, working on big names like McDonald’s, Subaru, General Mills, Capital One, Johnson & Johnson—then brought that experience home to New Brunswick in 2015, partnering with brands like Tourism NB, NB Power, Atlantic Lottery, UNB, Irving, Atlantic Ballet of Canada, Pita Pit, Pump House Brewery and more.

Translation: smart strategy + standout content + results you can measure.

    • 19+ years of marketing strategy, storytelling and content creation for brands across Canada, the U.S. and Europe.

    • Started at DDB Toronto, leading national campaigns for brands like McDonald’s, Knorr, Subaru, General Mills, and Johnson & Johnson

    • Managed celebrity shoots in LA, NYC and Boston with Jennifer Aniston, Kristen Bell, and Jennifer Garner (yes, her banana bread was as good as you'd expect)

    • Brought big-agency thinking back to New Brunswick, working with incredible brands like Tourism NB, Royale and Barbours at Hawk Marketing as Client Service Director (where she met Madison!)

    • Built results-focused strategy and campaigns as Marketing Lead at Portfolio Solutions Group

    • Launched Ampersand Social Co. to blend to offer introductory social media services to local brands

    • Founded Spark Creative to do it better, combining sharp strategy, scroll-stopping content and great client relationships

    • She’s an identical triplet (built-in brainstorm partners since day one?)

    • Was in a Crystal Palace commercial as a kid (when she first fell for advertising?)

    • Loves marketing for the psychology (storytelling can really make ppl do all this?!)

    • Coffee is her love language (make it local, make it strong)

    • Total dog person (just ask Cooper)

    • Finds her spark while hiking in the woods (nature is the best brainstorming room)

    • Has three amazing kids (not triplets thank goodness)

Meet Our Creative Director

Madison Savoie has spent the last 10 years turning “we need something creative” into “wow… that works.” She’s a visual thinker with range: meticulous with details, bold with concepts, and always building with the goal in mind, not just the aesthetic.

She got her start freelancing in Moncton, then grew into brand and campaign work for names like Royale, Irving, Explore NB, Parks NB, Eco360, Scotties, NB Power, and the Government of New Brunswick (plus plenty of others).

Translation: excellent design + smart creative direction + work that earns its keep.

    • 10+ years of design and creative direction for brands across Atlantic Canada

    • Started her design career in Moncton after graduating from McKenzie College, building branding and marketing materials for small businesses in the region

    • Joined Hawk Marketing, where she led creative campaigns and content development for over 8 years

    • Built standout creative for clients like Royale, Irving, NB Power, Discover Saint John, Explore NB, Pump House Brewery and SO many more

    • Specializes in brand development, think logos, colour palettes and visual systems that feel intentional, modern, and memorable

    • Now leading all things visual at Spark Creative, from logos and layouts to content and campaigns that connect

    • Loves exploring nature (meet you at the Dobson Trail?)

    • Full-contact sports are her thing ( roller derby anyone?)

    • An incredibly talented illustrator (yes, even her doodles are next-level)

    • Can often be spotted at Duo Café (non-caffeinated oat milk latte please)

  • “A real game-changer for our brand! Keri takes the time to truly understand our goals and market, and then creates content our organization and target audience love. We couldn't be happier with the results so far, and the working process is so easy and smooth. Keri and her team just get it, they’re the best!”

    SOCIAL MEDIA STRATEGY & ONGOING EXECUTION

  • "Spark Creative has been outstanding! They overhauled our marketing graphics and website to show us what really good content with a purpose can do for our restaurant. We’re always impressed with the quality of our content, the responsiveness of their team and most of all, the results we’re getting."

    MARKETING STRATEGY & MONTHLY CONTENT EXECUTION

  • “We tried working with a few different agencies and none of them really clicked until Spark Creative. From the very first session, we knew we’d found the right team. The planning, the quality of the content, the results we saw right away and continue to see. Everything has been stellar. We love working with them.”

    MARKETING STRATEGY & LAUNCH CAMPAIGN

  • "We were launching a new product and knew we needed marketing for it, but didn't know where to start. We asked around, heard about Spark and they came in and just handled everything, the website, emails, billboards, social media ads, the whole rollout. It all looked amazing and worked! And it was easy to work with them. We’ve been using them for all our marketing ever since.”

    MARKETING STRATEGY & EXECUTION

Let’s Ignite Your Brand

Whether you’re just starting up or have an established brand looking to ignite a new spark, we're here to help.

Contact Us